have words,

will write.

it’s me, Charné

Otherwise known as resident word ​vomiter and friend of 'less copy'. I do ​what the cool kids do: linguistic ​athletics. In my previous life I was a ​copywriter and creative director, but ​right now I lead content design at ​IKEA HQ in Sweden. Så jäkla coolt!

I have spent quality time with ​copywriting, conceptualisation, ​creative direction and kick-ass ​content design for more than a ​decade. Oh, and strategy and ​naming too. No commitment ​issues here. If you leave me alone ​in a room with Figma, Miro, Jira, ​Confluence, Notion, Canva or ​good ol’ Microsoft 365, I’ll find my ​way.

That was not a bird squawking, ​that was me. I’m fully bilingual, so ​I mostly blabber in English, but I ​have a few other vocabularies up ​my sleeve. I speak Afrikaans ​(mother tongue), English (also ​tongue, but not mother), German ​(B1 – very rusty), Swedish (A2 – ​toddler level) and Dutch ​(pretending since 2009). I also ​know how to say ‘I don’t speak ​Italian’ in Italian.

My hobbies include constantly ​rearranging everything in my ​house, drinking an obscene ​amount of lattes, regularly ​shouting at the moon (and then ​panicking that the moon heard ​me), and pretending to be an ​adult every single day of my life. ​Yes, it’s exhausting, thank you for ​asking.